Welcome to WBG Pooling, your trusted partner for sustainable packaging solutions in the food sector.
Since 1983, we have been passionately committed to revolutionizing the way food is packaged and transported across Europe. Our innovative re-usable transport packaging offers numerous advantages for the food industry and environment.
Our mission is to make food logistics more sustainable and efficient.
We firmly believe that high-quality foods should reach consumers in the best possible quality without polluting the environment. With our returnable transport packaging, we make an important contribution to reducing waste and CO2 emissions.
WBG Pooling Managing directors Felix Borgerding and Oliver Reinke
We offer a wide range of re-usable solutions for the entire food sector – Farm to Fork.
Our reusable containers and pallets are specifically designed to transport food safely and keep it fresh, thereby minimizing waste. Our Smart Labels, including RFID technology, allow for precise tracking and transparency along the entire supply chain, further increasing efficiency and safety.
Sustainability is at the core of our actions.
Our returnable packages are durable and can be reused hundreds of times before they are repaired, re-enter circulation, and eventually recycled at the end of their product life cycle.
In the latter case, for our branded items, we rely on Cradle-to-Cradle certified recycling, and otherwise, across our entire portfolio, we focus on the closed product loop. This means that the irreparable load carrier is ground down into recyclate, from which an equivalent carrier with a new Smart Label, thus a new identity, is created.
Our customers are of great importance to us. We work closely with food manufacturers, retailers, and logistics companies to develop customized solutions that meet their individual demands. We understand the challenges of the industry and are committed to providing added value to our clients.
With our European network, we are able to offer solutions for food companies in all EU countries as well as the United Kingdom. Our commitment to quality, innovation, and sustainability has made us a recognized hidden champion in our industry.
We are proud to have a positive impact on the food industry and the environment.
Together, we can create a sustainable future.
We offer our customers throughout Europe digitized and sustainable re-usable transport packaging for all food categories.
In this, we rely on a consistent circular economy, from product development to use, repair, digitalization and the total recycling of valuable substances for new returnable transport packaging.
Our re-usable transport packaging increases the protection of goods during transport and storage, and reduces food waste.
We support all participants in the international supply chain on their journey to the Farm to Fork cycle through our sustainable processes and products.
We act with foresight and continuously develop our products and services customer-oriented, allowing them to evolve into industry solutions.
