PPWR stands for Packaging and Packaging Waste Regulation. It is a new European Union regulation that standardises the handling
of packaging in all member states. The aim of the PPWR is to significantly reduce packaging waste and strengthen the circular economy.
Who does the PPWR apply to?
The PPWR applies to all economic actors in the supply chain, from importers to suppliers to manufacturers/producers to distributors.
- Grower
- Processing companies
- Distribution centers
- Retailers
In every step of the way, new rules will apply that will push for more reuse.
palletboxes
pallets
Behälter
boxes
cups
Bowls
The PPWR affects the entire food supply chain
When does the PPWR start applying?
From 12 August 2026, the PPWR officially will start
applying across the whole of Europe. There are (rising) targets on different issues that will only start applying for example from 2028, 2030, 2035, 2040…
That means that already in August 2026, there
will be a big change, and that the pressure will only
keep growing over the next 15 years.
Why is the PPWR being introduced?
We are moving from
➤ a linear economy
➤ to a circular economy
➤ to a cradle to cradle circular economy
Your chance!
The new PPWR requirements bring major changes – but also major opportunities.
Those who opt for recyclable, digitally trackable solutions at an early stage not only ensure compliance, but also strengthen their own sustainability strategy.
With WBG Pooling’s reusable containers, pallet boxes and pallets, you already have access to product solutions that are fully PPWR-compliant. Robust, hygienic, standardised across Europe and, thanks to intelligent return systems, perfectly designed for a circular supply chain.
Discover WBG Pooling’s reusable products now and make your supply chain PPWR-ready.
Do you still have questions on PPWR?
Our Public Affairs Manager Ward Scheelen will be happy to provide you with further information.
Ward Schelen
Public Affairs Manager
Mobile: +49 160 8493061
E-Mail: w.scheelen@runden-group.eu
